Performance Marketing
Full-funnel paid media across Google, Meta and programmatic, optimised to CAC and contribution margin.
Explore serviceInnovation • Growth • Results
The strategic growth partner for ambitious brands
IGR Marketing builds, launches and scales businesses through the disciplined combination of strategy, marketing and technology — engineered around measurable commercial outcomes.
0+
Growth programs delivered
0x
Median return on ad spend
0
Industries served
0%
Client retention
About us
A consulting-grade growth firm built for the modern market
IGR Marketing partners with founders and CXOs to design growth systems that compound. We combine market strategy, performance marketing, brand and product engineering under a single accountable team.
Our mission
To help ambitious businesses convert strategy into measurable, durable growth through disciplined execution.
Our vision
To be the most trusted growth partner for category-defining brands across India and global markets.
Outcome obsession
Every engagement is anchored to pipeline, revenue and margin — not vanity metrics.
Integrity first
Transparent reporting, honest counsel and full ownership of the numbers we publish.
Craft
Consulting rigour paired with studio-grade creative and engineering execution.
Partnership
We operate as an extension of your leadership team, not as an external vendor.
Services
One accountable partner across strategy, marketing and technology
Twenty-three specialist capabilities, delivered by senior teams and orchestrated around a single growth plan.
Search Engine Optimization
Technical, content and authority programs that compound organic demand quarter over quarter.
Explore serviceSocial Media Marketing
Always-on social systems that build community, share of voice and qualified demand.
Explore serviceWebsite Development
High-performance marketing sites engineered for speed, SEO and conversion.
Explore serviceWeb Application Development
Secure, scalable product platforms built with modern frameworks and clean architecture.
Explore serviceMobile App Development
Native-quality iOS and Android experiences from prototype to store launch.
Explore serviceE-commerce Development
Conversion-led storefronts on Shopify, headless and custom commerce stacks.
Explore serviceMarketplace Management
Catalogue, pricing, content and ads managed end-to-end across every marketplace.
Explore serviceAmazon Marketing
Listing optimisation, A+ content and sponsored ads engineered for profitable scale.
Explore serviceFlipkart Marketing
Category strategy, visibility campaigns and event playbooks for Flipkart growth.
Explore serviceQuick Commerce
Blinkit, Zepto and Instamart growth — assortment, visibility and velocity.
Explore serviceBrand Strategy
Positioning, architecture and messaging grounded in category and customer research.
Explore serviceBranding
Identity systems, guidelines and brand worlds that command premium perception.
Explore serviceGraphic Design
Campaign, packaging and digital design crafted to a studio standard.
Explore serviceVideo Editing
Performance-first video, brand films and short-form built for every platform.
Explore serviceContent Marketing
Editorial engines that earn attention and move buyers through the funnel.
Explore serviceEmail Marketing
Lifecycle journeys, retention flows and revenue automation that pay for themselves.
Explore serviceWhatsApp Marketing
Conversational commerce and retention on the channel your customers actually read.
Explore serviceAI Automation
Agentic workflows that remove manual work across marketing, sales and support.
Explore serviceCRM Solutions
CRM design, migration and automation so revenue teams operate on one source of truth.
Explore serviceLead Generation
Outbound and inbound demand systems that fill pipeline with qualified buyers.
Explore serviceAnalytics
Clean tracking, attribution and dashboards leadership can actually make decisions on.
Explore serviceConversion Rate Optimization
Continuous experimentation across journeys to lift revenue from existing traffic.
Explore serviceIndustries
Category fluency across ten high-velocity sectors
We bring benchmarks, channel economics and creative playbooks specific to your category from day one.
FMCG
Retail
D2C
Manufacturing
Healthcare
Education
Technology
Hospitality
Luxury
Real Estate
Portfolio
Request the full portfolioSelected work for brands scaling with intent
Case studies
How we turn strategy into commercial results
Every engagement follows the same discipline: diagnose the constraint, design the system, execute relentlessly and report honestly.
D2C Nutrition
Aurea Wellness
4.2x
Revenue growth
-41%
Blended CAC
34%
Repeat rate
Challenge
Rapid top-line growth had stalled as blended CAC rose 68% and marketplace share eroded against aggressive discounters.
Strategy
Repositioned around clinical credibility, rebuilt the portfolio into three price tiers and shifted budget from prospecting to a retention-led contribution model.
Execution
Rebuilt the storefront, launched creative testing at 40 assets a month, restructured Amazon and quick-commerce listings and deployed lifecycle journeys on email and WhatsApp.
Technology
Shopify Headless · GA4 · Klaviyo · WhatsApp Business API · Looker Studio
B2B SaaS
Kinetic Labs
3.1x
Qualified demos
-47%
Cost per SQL
-22 days
Sales cycle
Challenge
Enterprise pipeline depended entirely on founder-led sales, with no repeatable inbound engine and unreliable attribution.
Strategy
Built an account-based demand plan across three ICP segments, anchored on a category point of view and a proof-driven content library.
Execution
Shipped a new marketing site, launched paid and outbound sequences, instrumented full-funnel tracking and automated lead routing into the CRM.
Technology
React · Node.js · HubSpot · Clay · Segment · Metabase
Why choose us
Consulting rigour. Agency speed. Engineering depth.
Most partners give you one of the three. We were built to deliver all three inside a single accountable team.
CapabilityIGRTypical
Senior strategists on every engagement
Marketing, design and engineering under one roof
Contribution-margin reporting, not vanity metrics
Category benchmarks and channel economics
Weekly experimentation cadence
Transparent, no-lock-in commercials
0%
Average CAC reduction
0x
Pipeline growth
0 days
Time to first measurable lift
Process
A five-step operating system for growth
01
Discover
Commercial diagnostics, market and competitor research, channel audit and data hygiene review.
02
Strategy
Positioning, growth model, channel mix and a quarter-by-quarter roadmap with owned KPIs.
03
Execution
Senior pods ship campaigns, creative, sites and automation against an agreed sprint cadence.
04
Optimization
Continuous experimentation across creative, journeys and pricing to compound performance.
05
Scale
Expand into new channels, categories and markets with playbooks proven inside your business.
Testimonials
Trusted by leadership teams who measure everything
“IGR rebuilt our entire growth engine in two quarters. The clarity of their strategy work is genuinely consulting grade, and they actually ship.”
Ananya Mehra
Founder, Aurea Wellness
“The first partner who reported on contribution margin instead of impressions. That single change reshaped how our board looks at marketing.”
Rohit Sharma
CEO, Northline Retail
“Strategy, creative and engineering from one team meant no finger-pointing and no delays. Our pipeline tripled inside nine months.”
Karan Iyer
CRO, Kinetic Labs
FAQ
Answers before you ask
Still unsure about scope, timelines or commercials? Speak to a strategist directly.
We partner with funded startups, D2C brands and mid-to-large enterprises — typically businesses ready to invest in a structured growth program rather than one-off campaigns.
Contact
Let's build your next phase of growth
Tell us where you want to be in twelve months. We'll come back with a point of view within one business day.